Your team is your greatest marketing asset. If you can help them grow their skills, they’ll be more engaged in their work, committed to the company cause, and inspired in what they create.
This is very true in marketing where new communication channels are demanding storytelling skills from teams that are struggling to deliver. To wit: 78% of marketers are creating more content than last year, yet 31% believe that content is effective.*
treatment. gave us a critical, early stage framework for thinking about one of our hero products. The audience perspective was the most essential component as it snapped us out of ‘internal speak’ and focused us on end user value.
VP of Corporate Design, Plantronics
treatment. offers custom-designed workshops that teach the collaborative story-building methods of the writers’ room. Two things separate a treatment. workshop from any other:
- The faculty is a mix of former heads of marketing and current screenwriters in film and television. This approach provides some of the best storytelling talent to instruct your team while ensuring that the content remains rooted in a relevant, business context.
- Our workshops are a blend of classroom instruction and live writers’ room work sessions. When a client has an important upcoming initiative, we can devote the second half of the workshop to putting the story-building methods, and the faculty themselves, to work on your critical project.
Success for us is when a team adopts these methods and makes them a part of their language and culture. When that happens, the entire organization feels the positive impact of story.
* Content Marketing Institute B2B & B2C Annual Study
Sample Day 1 agenda:
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Using the screenwriter’s approach, treatment. identifies the core brand narrative of the company and builds the story structure that aligns all executional efforts.