treatment. is a marketing consultancy that uses the methods of the screenwriter to help brands build and tell their unique story. We provide tools and processes so companies may change the way they think and talk about brand story. By putting strategy into a story structure, we create a better framework for collaboration and creative output.
Embodying the role of the screenwriter, we building the core narrative upstream so the many talented creatives to come later have a clear roadmap to guide their work. We partner with several of those talented creatives when projects need a new web site, PR or social media campaign. Most notably, we enlist some of the best screenwriters working in film and television today to reinvigorate campaign creative strategy, write film scripts or lead workshops.
In the Sundance Screenwriters Lab application, they ask:
- What is your personal connection to the material?
- What do you want an audience to take away from your film?
- How do you envision the realization of this script in terms of story, character and tone?
Personal connection. Audience perspective. Story.
For marketers in 2016, that’s where our focus should be.
Founder & Principal
Clay has designed marketing strategy and communication programs in virtually every environment: agency and in-house, start-up and public company, brand, PR and digital. He ran the Technology Practice and San Francisco office for Ogilvy PR, and served as VP of global corporate marketing at Plantronics for six years where he led the largest rebranding in the company’s 50-year history. As a screenwriter, he placed in the top 10% of the Nicholl Fellowship Competition and was recognized as a finalist for the Sundance Screenwriters Lab.
Informed by this oddly versatile background, Clay writes on the topics of brand strategy and story design for outlets like Fast Company and Mediapost, and conducts workshops with marketing, sales, product and UX teams about story structure design and application.