About
treatment. is a marketing consultancy that uses the methods of the screenwriter to help brands build and tell their unique story.
Drawing inspiration from all parts of the screenwriter’s craft, our process helps brands change the way they think and talk. By putting strategy into a story structure, we create a better framework for collaboration and creative output.
Our team includes some of the best screenwriters working in film and television today.
With their talent and approach, this is brand storytelling applied to marketing strategy.
Services
brand scripting
Using the screenwriter’s approach, treatment. identifies the core brand narrative of the company and builds the story structure that aligns all executional efforts.
story creative
With a story structure in place, writers of The Big Bang Theory, Die Hard, Scandal, and more help you build a story that better connects your brand to its audience.
workshops
The power of story can positively influence any organization. We offer custom-designed workshops that teach the story-building methods of the writer’s room.
Testimonials
Blog
Story First, then Storytelling
We have scientific studies, corporate case studies and countless thought leaders telling us that stories trump facts and stats when trying to resonate with an audience. So why won’t the storytelling craze help us? First, let’s consider the opportunity we’re trying to address. According to eMarketer, $135 billion was spent on content marketing, viral marketing and social media […]
If Tech Marketers Ran Hollywood
Seventy-four percent of technology companies have achieved something “breakthrough,” “revolutionary,” or “world class,” and 49% are leaders of their category. Hard to believe, yes, but that’s what they tell us. I recently examined all the press releases from MarketWired’s industry feeds for Computers & Software; Telecommunications; and Electronics & Semiconductors over a 24-hour period. I […]
The CMO as Studio Storyteller
$135 billion will be spent on content marketing, video marketing and social media worldwide in 2014, according to eMarketer. $91 billion will be spent on watching films worldwide in 2014. Think about that. The content marketing “industry” will be 44% larger in 2014 than the film industry. Companies aren’t becoming like movie studios in the massive amounts of […]